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Reddit is changing the first thing you see when you open the app. The company announced on October 28 that its homepage is splitting into two feeds — "For You" and "Following" — a format TikTok made famous and that Instagram, X, Threads and Facebook already use. According to reports from Softonic and Android Headlines, the redesign is rolling out globally over the next few weeks on mobile apps and desktop web.
What each feed shows
The "For You" feed blends posts from communities you already follow with recommendations based on your interests, browsing habits and activity — including communities you browse but have never joined. Someone who keeps checking a gaming subreddit without subscribing could now find its threads near the top of their home feed. The "Following" feed is the cleaner option: it shows only posts from subreddits you have joined, keeping things closer to the traditional Reddit experience. Switching between the two takes a tap, and the app remembers which feed you last used and reopens there.
Why Reddit is doing this now
Reddit's own explanation is discovery. In a blog post, the company described the new feeds as "a first step in helping drive discovery that leads to something novel and relevant," aimed particularly at newer users who have not yet built up a list of subscriptions. The company has long recommended posts from outside a user's subscribed communities, but this is the first time those recommendations get their own dedicated feed on the homepage. The layout was tested on web, iOS and Android from October 8 before the wider rollout.
Why some users are unhappy
The pushback started during testing. Some users who encountered the new feed said they want "Following," not "For You," as the default, and worry that recommendations could gradually take over the communities they chose on purpose. Reddit has not shared public data showing that discovery or engagement is actually better under the new layout, and the company says controls to hide posts and fine-tune recommendations are planned. For now, most people will judge the change the simple way: do the recommendations help, or do they just get in the way?
Part of a wider redesign
The feed split is not happening in isolation. Reddit is also experimenting with video and audio versions of popular posts, including some based on threads several years old, and has said it will keep experimenting with ways for people to explore more intentionally, including new navigation and ways to give feedback on recommendations. The direction is consistent: Reddit wants casual visitors to find something relevant within seconds of opening the app, rather than bouncing off a homepage that assumes they already know which communities to join.
What to do when it arrives
When the new homepage reaches your app, try both tabs before deciding. If you want the old Reddit, open "Following" once — the app will remember and reopen there. If you are curious about new communities, "For You" is the place to browse without committing to subscriptions. Either way, the shift is a sign of where social platforms are converging: the feed you chose is giving way to the feed chosen for you, and Reddit, the last big holdout built on subscriptions, has now joined that direction.
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